nicked off the beeb...

which one are you??!



The Nine Types of Drinker

Name Characteristics Key motivations
Depressed drinker
Life in a state of crisis eg recently bereaved, divorced or in financial crisis
Alcohol is a comforter and a form of self-medication used to help them cope

De-stress drinker
Pressurised job or stressful home life leads to feelings of being out of control and burdened with responsibility
Alcohol is used to relax, unwind and calm down and to gain a sense of control when switching between work and personal life. Partners often support or reinforce behaviour by preparing drinks for them

Re-bonding drinker
Relevant to those with a very busy social calendar
Alcohol is the ‘shared connector' that unifies and gets them on the same level. They often forget the time and the amount they are consuming


Conformist drinker
Traditional guys who believe that going to the pub every night is ‘what men do'

Justify it as ‘me time'. The pub is their second home and they feel a strong sense of belonging and acceptance within this environment

Community drinker
Drink in fairly large social friendship groups
The sense of community forged through the pub-group. Drinking provides a sense of safety and security and gives their lives meaning. It also acts a social network
Boredom drinker Typically single mums or recent divorcees with restricted social life Drinking is company, making up for an absence of people. Drinking marks the end of the day, perhaps following the completion of chores

Macho drinker
Often feeling under-valued, disempowered and frustrated in important areas of their life
Have actively cultivated a strong ‘alpha male' that revolves around their drinking ‘prowess'. Drinking is driven by a constant need to assert their masculinity and status to themselves and others

Hedonistic drinker
Single, divorced and/or with grown up children
Drinking excessively is a way of visibly expressing their independence, freedom and ‘youthfulness' to themselves. Alcohol used to release inhibitions

Border dependents
Men who effectively live in the pub which, for them, is very much a home from home

A combination of motives, including boredom, the need to conform, and a general sense of malaise in their lives









what a load of shite! more propaganda....

I drink cos I like it....

what about drinking to catch up with mates who you havent seen for a whole 7 days.

Community drinker without a doubt.

im more of a binge drinker

I am a cider drinker, I drinks it all of the day.

Not one of them says 'because I like the taste of beer, tabs and crisps......'

Utter shite.

This list isn't much more than a set of value judgements on the part of the compilers. For instance, can you imagine asking someone why s/he drinks, and getting the reply:

So that I can visibly express my independence, freedom and youthfulness, or,

Because I am a traditional guy and I believe that's what men do

I go to the pub cos I think it's a bloody great way to spend my time. What category is that?

Hedonistic I think, Mr Head.

We don't have many pubs and those that there are aren't remotely like English ones so it's incredibly arrogant to sort the worlds population of imbibers into a mere nine categories.

File under 'what are we paying you for??'

Does that mean you are from Hedon??

Alcoholic
Landlord
Miserable old scrote
Saddo
Drayman
Bailiff.......... the way the industries going.