missed this one.

https://www.ebnet.co.za/wp-content/uplo ... 032023.pdf

Seems they have clout.

you’re avoiding the point.

Why would these APX lads want to buy pools?
Why if SH is now global CEO does she not appear on their website as a member of the leadership team?

I don’t know her from Eve but after recent history I’d like a bit more meat on the bones than above.

You’ve confused APX and Apex. They might have clout but they’re nothing to do with this.

I don't have an axe to grind on this and hope Shelley Hammond and whoever else is involved in the Pools takeover bid are the real deal.

That said, it's only fair to point out that none of the APX-related press stuff you provided a link to is more recent than the spring of 2023. I turned up a few more items on IMDB but it's the same story - they all date back to 2022 or early 2023.

Since then, nothing. In over 2 years.

So was the final sentence of her message a tease…otherwise why word it in the way it was.
That message seemed to me to be promising something is about to happen in the very near future, unless my understanding of the English language is wrong…..if not, what was the point of said message.

Part of a Poolies DNA is false hope.
It hits all of us at some stage.

Look at KPG n Mr D predicting a play off spot when we went on that unbelievable run of 3 wins in a row.

I've also read plenty of shite on here over the years which we all commit now n again.

I'm at the stage of believe jackshit until tyne Tees confirm anything.
UTP
WSO.

Is this message verified from "the real Shelley Hammond" could be a spoof account for all we know, someone on a wind up!!!

Shelley Hammond cant be some super rich person, she only lives up Newlands Avenue at the top of Elwick Road (or one next up from it)!!!

I am very scepticle of this message that is supposed to be from her!!

Overthinking it.

When her name first came it there seemed excitement because she was supposed to be minted. Now some are unsure. snowy,s right, oh for the days of councillor currie when all we had to talk about were the games and the players. finance was only mentioned if you were broke before pay day or your own debts.

https://pitchbook.com/profiles/company/ ... affiliates

Looks like they invested a fair amount in companies around 2/3 years ago, post-covid which makes sense hence the big run on news around that point. They've invested in another studio last year. They also have 3 subsidiaries listed - MMF which self describes as "The Music Managers Forum Italia is an Italian association that represents and unites artists' managers and the artists themselves who self-manage."
Herd which is Shellys company and Twickenham Studios.

If it is some sort of scam it's extremely elaborate and seems far too out there to bother to get hold of a 5th division football team. Compare with JPNG which had barely an info available, didn't have any real life news articles about them etc.

I think people on here are just far too apprehensive after that lot.

She lives in London now.

It's definitely her...

cannot really blame fans being apprehensive or over excited by any new ownership after what they have had to put up with over the years. all most want is to say goodbye to non league football and become proper pools watching 2nd division efl football with the odd promotion to the league above. for most thats been their norm.

Don't have to be either, just think if it goes through it's about as best case as we can get without some fairytale. Someone actually from the town with backing and at least some evidence online of that.... could be much much worse.

Because they make films, TV shows and other luvvie stuff..?

Maybe they want to create a rival version of that Wrexham thing? Once a show becomes a hit, it is copied by all and sundry in the hope of getting a slice of the same cake. And the reputation of Pools as the definitive "Cinderella club" might add something to such a production.

Also, for whatever reason, Hartlepool is getting money from somewhere to build studios for TV and films.

The source of the cash for this dubious venture is likely offering free money to film folk - and Ms Hammond might just grab a chunk of that for her backers.

"Follow the money" is often the answer to stuff that doesn't make much sense at first glance...

It's no scam, but for whatever reason, the big plans APX announced 2-3 years ago in terms of making fillums haven't been realised. None of the film projects mentioned in those press releases has come to fruition - they're stuck in pre-production. A common reason that happens is that the budgets haven't been signed off. That might change soon, or it might not.

yes, a mk.2 coxall, arab owners or some yank turning the place into a type of theme park with hangus replaced by a bloody cartoon character with a dj on the tannoy.

Rob Law (Tees) has mentioned this so i would think he would have verified the account.

exactly. its only pools at the end of the day and not something that would make front page news in the media.

I haven't posted on here for a while, I get easily angered by the doom and gloom lol
I had to post something here... I know shelley,and she's a good person and if she's doing this it is for the right reasons.
The fact someone from the town is involved and bringing money to the table is something to be celebrated in my opinion. I haven't spoken to her for a few years and I'm not pretending I'm privy to some information, but I'm hugely positive about her involvement.
As for the question why would they want to buy pools, why would anyone? Why did Harold Hornsey? Why did Vince Barker? Why did Ernie Ord? A sense of duty? Hobbyism on a grand scale? Because they could?

Adi Cohen Shown in the link below, Is the Chairman of the Board of Directors
https://theapxgroup.com/our-team

He is also mentioned in this link, As is Shelly Hammond
https://www.mediaproductionshow.com/exh ... dios-stake

I agree it can get very confusing, But the trust have NOT sounded alarm bells about Shelly Hammond who they know well.

Thank You Bobby.
I would have thought that Everyone would have been over the moon with her being from the Town.
I have messaged others (famous) who BLEED Blue and white and have not recieved ANY negativity.

I have also like you come close to leaving the Bunker, BUT I like the vibe.

really apart from i bit of fear thats been installed in us all which is no fault of hers she has not got big boots to fill if the takeover does come off anyway.

Let me be clear on one thing; I don’t believe anyone is being negative, just very cautious after events of the last decade. We had Gary Coxhall, essentially an ok guy but a front man for the evil man behind him. We had TMH who turns out to be out and out shysters.

If this Shelley lass brings with her a decent level of funding and genuine interest and ambition then I along with everyone on this board will be ecstatic. I don’t demean her, I’d just like to see something other than words before being.

I hope she’s everything we hope she is and the people behind her have good intentions but with recent experiences I for one need more than kind words to be convinced.

Agree whole heartedly MrI.

I think by this stage Her or whoever she is fronting have already invested a substanial amount of cash, Which cannot be returned.
Like Bobby Lemonade who actually knows her, Has said she is a genuine person, The trust have no trouble believeing her.
I believe she has also been in the Corner Flag before talking with Fans.

I also think what can They get out of pools, Or maybe someones imagination has been ignited by the Wrexham story, Time will tell.
As a side i think Wrexham are heavily sponsored, And not all the finance comes from the Canadians, By a long chalk.

I did consider the Wrexham thing and here’s hoping but it would be just another guess.

If you read Jeff Stelling's latest book He says that he was in conversation with Ryan Reynold before the Wrexham takeover and put their fixer on to Raj who immediately upped the price and so they then moved onto Wrexham. Lets hope he does not do the same thing again.

And thats why Wrexham are now in Division Two and we struggling now to stay in div 5.
But there's a fair few who don't like that even say it was made up bullshit.

The Wrexham fans now Luv our Radgy.

I ,and i remember Raj going off on one , Simply because they contacted JS instead of himself.

" Lets hope he does not do the same thing again"

I think we have gone beyond that point now.

There’s a podcast online somewhere with one of the Wrexham lot, Hartlepool and Aldershot were on the table before they decided on Wrexham.

There is a very high probability that a takeover will be completed soon, and that the new owner will be Shelley Hammond. Let us take a look at the evidence and concrete facts:

Rob Law correctly reported Shelley attended a match in August 2024 and that she has been working on a deal to purchase the club as far back as January 2024.

https://x.com/RobLawTees/status/1825806886559485977

The recent HUST statement indicates that near £600,000 was deposited to enter serious negotiations with Raj Singh. It is my understanding that during the negotiations a significant proportion of that was offered as upfront payment, with more to be paid at a later date based upon performance of the club.

I do not have any evidence of the value of the current deal, but it absolutely plausible that a seven figure sum will exchange hands, perhaps not immediately but certainly in the short term.

The following company has been setup, that is fairly obvious in its purpose:

https://find-and-update.company-informa ... y/16337301

Others on the forum have already established the link between Ben Dillon and Shelley Hammond. A quick look at Shelley's LinkedIn reveals she has held more than one CEO position, so clearly has the leadership and management experience to broker such a deal.

Whether these two are sufficiently wealthy to purchase a football club for seven figures and then invest after that is unknown, however given the PNN reference from Rob Law it would perhaps suggest not - or at least they wouldn't want to do it on their own. Who else is involved, whether its PNN or not, will hopefully become apparent post takeover.

Shelley has posted multiple times on her social media accounts, to the point where she is comfortable people being aware that she is in deep negotiations for the football club. She really didn't need to do this, but wanted to appease the stress and worry of the fanbase.

Back in March 2025 the club communicated that 2 offers for the club had been accepted. From what Shelley has communicated it is fairly safe to assume she is one of the two parties who had an offer accepted. This was significant, as it poses challenges for Raj Singh as his usual excuse of 'timewasters' and 'no proof of funds' isn't credible as why would he accept offers without seeing evidence from the buying party that they can afford to purchase, and run the club?

This didn't prevent him from releasing the below statement at the weekend.

"One party that the Club has been working with recently progressed into a due diligence stage however they have not been able to meet an agreed deadline for full deposit of funds"

The key is that Raj Singh is now admitting that due diligence has started, he has opened the accounts up to one buyer (who we can assume is Shelley give her social media posts on describing why a thorough DD process is important) but not only that, the buyer has deposited 'partial' deposit of funds. For this to occur a contract must have been signed between both parties, it is an assumption, but standard practice to perceive those deposit of funds as committed. Those funds are protection for the selling party, given the sensitive nature of allowing due diligence to start.

Raj Singh has therefore accepted an offer, signed some form of contract and is extremely close to getting the full deposit of funds required for the purchase of the football club.


So we have a Hartlepool business woman, with significant leadership and managerial experience who has co-ordinated what must be the most expensive deal for HUFC in our history - this is a significant and exciting moment. It would be wise to be cautious given the full picture is not yet clear, but the evidence (with some assumptions thrown in) is extremely encouraging.

And why Hartlepool United? Where else can you purchase a football club, that will be effectively debt free (except the Sports Covid loan) with over 5,000 regular, loyal fans, with minimal rental costs for the ground given it is council owned? The club is the central hub of the town, it employs hundreds of people, and has even further job creation due to the supply chain. There are literally hundreds of companies who have sponsored Pools in some form.

The potential from a marketing perspective is huge, throw in some potential documentaries about our monkey hanging heritage and how we elected the club mascot as the Mayor, not only that but he then reached the final 10 of a world mayor of the year competition and you have all of the ingredients to create something quite special - is Shelley Hammond the right person to unlock that potential?

Only time will tell.

Where have you cut and paste all that lot from Bosh?

And dont forget the Hartlepool Heugh Gun Battery. The site of the only battlefield in WW1 on UK soil and of the first British soldier (Theodopolis Jones) killed on mainland Britain.

An excellent post Bosh, well researched and very well written. And I thought you only produced reliable spark plugs.

Don't we still have a compo claim in, against the German Government for being the only ground bombed twice (in both wars)?!

The longer the post the more convincing in Bunkerworld.
So all sorted for Friday then!!!!

Are you claiming it Kevin

Just to add a little, Seeing as SH knows her way around, And is highly thought of.
There could be some very significant sponsorship available.

How about Harry Kane and a ton of bratwurst?

Aye that'll do- we could give them a box of kippers as was the case, back in the day- on completion!

Post of the year Bosh.... ....but one thing is wrong....they'll be 5001 supporters when Raj fucks off.

A lot of words but nothing that moves us much forward from where we were.

Think there is a fair bit of action going on behind the scenes, Lets see how many firesticks are thrown in the bin, Thats action.

For a lot of the reasons mentioned in that very long post above, I’ve been confident for weeks. Whether it’s a success long term who knows but something had to change. The club is a mess and will take some sorting.

Don’t forget one intangible…..

Raj Singh’s intransigence

Very true but it does seem the current bidder has been working at it since HUST were involved, so best part of a year and a half(?) That’s a pretty determined effort.

There is one important question that has neither been asked or answered….

Has she got big tits?