Jaguar have dropped their growling big cat logo for a stylised double ‘J’ that looks like a lid for vegan mustard.
The new advert to celebrate the change confirms it.
See how their aficionados respond to the new look….

Funny how their new ad never actually included any cars….a lot of what looked like a Bulgarian Disco circa 1984 that’s suffered an explosion in the make up warehouse next door…very odd.

Americans calling them "Jagwarr" was bad enough, but this shite is the final straw.

Aint they just another car in disguise?

Terrible advert and no idea what their strategy is!? Two jags will be turning in his grave.

That said, we’re all talking about them and it’s everywhere on social media/in the news. GB News doing a great job of promoting them. Can’t say I’ve given Jaguar a thought for years otherwise.

I used to love the model that Morse used in the detective series and once had a ride in one owned by a friend. Another favourite was the E type but in recent years Jaguar cars lost their individuality and don't seem to stand out like they used to. Shame.

Aye we’re talking about them….. negatively!, … I suspect GB News will be roundly taking the piss like most motoring enthusiasts are online.

You don’t say!?

Aye from Bud lite to Jag shite.

you really have to laugh especially if you are a competitor of that company when you put a high percentage of future customers off the brand before they see the car. other marques are available.