They've resigned a new sponsorship deal with Newcastle to the tune of £10m. Am I alone in thinking this is a touch out of order?

As a stakeholder in the company, yes I do.
Because the Mags are a steaming crock of s hite.

After all that's gone on, the last thing they should be concerned about is sponsoring anything. ... and if they must, sponsor something worthwhile, not that menagerie of popinjays on the Tyne.